Postgraduate Certificate in Mandarin-English Omnichannel Marketing

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The Postgraduate Certificate in Mandarin-English Omnichannel Marketing is a comprehensive course that bridges the gap between Mandarin and English marketing strategies. With the rapid growth of businesses in China and increased demand for effective cross-cultural communication, this course is more important than ever.

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This certificate course is designed to equip learners with essential skills for career advancement in a globalized world. It covers topics such as digital marketing, social media, e-commerce, content marketing, and cross-cultural communication. By the end of the course, learners will have a solid understanding of how to develop and implement omnichannel marketing strategies that cater to both Mandarin and English-speaking audiences. Industry demand for professionals with cross-cultural marketing skills is high, and this course provides a unique opportunity for learners to gain a competitive edge in the job market. Whether you are a marketing professional looking to expand your skillset or a business owner looking to tap into the Chinese market, this course is an invaluable investment in your career development.

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โ€ข Unit 1: Introduction to Omnichannel Marketing in Mandarin-English Contexts
โ€ข Unit 2: Mandarin and English Language Marketing: Similarities and Differences
โ€ข Unit 3: Cultural nuances in Mandarin and English Marketing Communication
โ€ข Unit 4: Digital Marketing Strategies for Mandarin-English Omnichannel Approaches
โ€ข Unit 5: Social Media Management for Mandarin and English Audiences
โ€ข Unit 6: Content Marketing in Mandarin and English: Localization and Transcreation
โ€ข Unit 7: SEO and SEM for Mandarin and English Websites and Apps
โ€ข Unit 8: Metrics and Analytics in Mandarin-English Omnichannel Marketing
โ€ข Unit 9: Case Studies in Successful Mandarin-English Omnichannel Marketing Campaigns
โ€ข Unit 10: Future Trends and Innovations in Mandarin-English Omnichannel Marketing

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
POSTGRADUATE CERTIFICATE IN MANDARIN-ENGLISH OMNICHANNEL MARKETING
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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