Postgraduate Certificate in Game Product Marketing
-- viewing nowThe Postgraduate Certificate in Game Product Marketing is a comprehensive course designed to equip learners with essential skills for success in the gaming industry. This course emphasizes the importance of understanding player psychology, market trends, and data-driven decision-making to create effective marketing strategies for game products.
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Course Details
• Game Analytics: Understanding and leveraging game data to inform marketing strategies.
• User Acquisition: Techniques for acquiring new players, including paid and organic methods.
• Player Retention: Strategies for keeping players engaged and coming back for more.
• Monetization: Methods for generating revenue from free-to-play and premium games.
• Social Media Marketing: Utilizing social media platforms to reach and engage with players.
• Influencer Marketing: Partnering with influencers to reach new audiences and build brand awareness.
• Game Localization: Adapting games for different markets and cultures.
• Market Research: Conducting research to understand player behavior and preferences.
• Product Planning: Planning and roadmapping game features and updates.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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