Postgraduate Certificate in Game Product Marketing
-- ViewingNowThe Postgraduate Certificate in Game Product Marketing is a comprehensive course designed to equip learners with essential skills for success in the gaming industry. This course emphasizes the importance of understanding player psychology, market trends, and data-driven decision-making to create effective marketing strategies for game products.
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โข Game Analytics: Understanding and leveraging game data to inform marketing strategies.
โข User Acquisition: Techniques for acquiring new players, including paid and organic methods.
โข Player Retention: Strategies for keeping players engaged and coming back for more.
โข Monetization: Methods for generating revenue from free-to-play and premium games.
โข Social Media Marketing: Utilizing social media platforms to reach and engage with players.
โข Influencer Marketing: Partnering with influencers to reach new audiences and build brand awareness.
โข Game Localization: Adapting games for different markets and cultures.
โข Market Research: Conducting research to understand player behavior and preferences.
โข Product Planning: Planning and roadmapping game features and updates.
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