Postgraduate Certificate in Game Product Marketing

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The Postgraduate Certificate in Game Product Marketing is a comprehensive course designed to equip learners with essential skills for success in the gaming industry. This course emphasizes the importance of understanding player psychology, market trends, and data-driven decision-making to create effective marketing strategies for game products.

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AboutThisCourse

In an industry where demand for skilled professionals continues to grow, this course offers learners a valuable opportunity to stand out. By gaining hands-on experience in areas such as user acquisition, retention, and monetization, learners will be well-prepared to advance their careers in game product marketing. Throughout the course, learners will develop a deep understanding of the customer journey, user experience, and product development lifecycle. They will also gain experience in using analytics tools to measure the success of their marketing campaigns and optimize their strategies for maximum impact. By the end of the course, learners will have a portfolio of work to showcase their skills and demonstrate their expertise to potential employers. Enroll today and take the first step towards a rewarding career in game product marketing!

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CourseDetails

• Game Analytics: Understanding and leveraging game data to inform marketing strategies.
• User Acquisition: Techniques for acquiring new players, including paid and organic methods.
• Player Retention: Strategies for keeping players engaged and coming back for more.
• Monetization: Methods for generating revenue from free-to-play and premium games.
• Social Media Marketing: Utilizing social media platforms to reach and engage with players.
• Influencer Marketing: Partnering with influencers to reach new audiences and build brand awareness.
• Game Localization: Adapting games for different markets and cultures.
• Market Research: Conducting research to understand player behavior and preferences.
• Product Planning: Planning and roadmapping game features and updates.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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POSTGRADUATE CERTIFICATE IN GAME PRODUCT MARKETING
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London School of International Business (LSIB)
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05 May 2025
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