Undergraduate Certificate in Game Advertising and Marketing

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The Undergraduate Certificate in Game Advertising and Marketing is a timely and relevant course that equips learners with the essential skills needed to excel in the gaming industry. With the global gaming market projected to reach <a href="https://www.

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About this course

newzoo.com/insights/articles/newzoo-global-games-market-reaches-159-3-billion-in-2020-mobile-games-take-half/">$159.3 billion in 2020, there is an increasing demand for marketing professionals who understand the unique challenges and opportunities of game advertising. This certificate course covers topics such as game design principles, market research, advertising strategies, and community management, providing a holistic understanding of game advertising and marketing. By learning from industry experts and engaging in hands-on projects, learners will gain the practical experience needed to stand out in the job market. Overall, the Undergraduate Certificate in Game Advertising and Marketing is an important step towards career advancement for anyone looking to break into this exciting and dynamic industry.

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Course Details

Introduction to Game Advertising and Marketing: Understanding the gaming industry, its audience, and unique marketing and advertising strategies.
Game Analytics: Using data to drive marketing decisions, including user acquisition, engagement, and retention strategies.
Social Media and Influencer Marketing: Leveraging social media platforms and influencers to promote games and engage with the gaming community.
Game Design and Advertising: Understanding game design principles and how they can be used to create effective advertisements and marketing campaigns.
Game Monetization Strategies: Exploring different monetization models, such as in-app purchases, subscriptions, and ads, and how they impact marketing efforts.
Cross-Platform Marketing: Developing marketing strategies that reach gamers on multiple platforms, including PC, console, and mobile.
Legal and Ethical Considerations in Game Advertising: Examining legal and ethical issues in game advertising and marketing, such as truth in advertising, privacy, and intellectual property.
Game Advertising Campaign Planning and Execution: Planning, executing, and measuring the success of game advertising campaigns.

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Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
UNDERGRADUATE CERTIFICATE IN GAME ADVERTISING AND MARKETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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