Undergraduate Certificate in Game Advertising and Marketing

Name: Undergraduate Certificate in Game Advertising and Marketing
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The Undergraduate Certificate in Game Advertising and Marketing is a timely and relevant course that equips learners with the essential skills needed to excel in the gaming industry. With the global gaming market projected to reach <a href="https://www.

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AboutThisCourse

newzoo.com/insights/articles/newzoo-global-games-market-reaches-159-3-billion-in-2020-mobile-games-take-half/">$159.3 billion in 2020, there is an increasing demand for marketing professionals who understand the unique challenges and opportunities of game advertising. This certificate course covers topics such as game design principles, market research, advertising strategies, and community management, providing a holistic understanding of game advertising and marketing. By learning from industry experts and engaging in hands-on projects, learners will gain the practical experience needed to stand out in the job market. Overall, the Undergraduate Certificate in Game Advertising and Marketing is an important step towards career advancement for anyone looking to break into this exciting and dynamic industry.

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CourseDetails

• Introduction to Game Advertising and Marketing: Understanding the gaming industry, its audience, and unique marketing and advertising strategies.
• Game Analytics: Using data to drive marketing decisions, including user acquisition, engagement, and retention strategies.
• Social Media and Influencer Marketing: Leveraging social media platforms and influencers to promote games and engage with the gaming community.
• Game Design and Advertising: Understanding game design principles and how they can be used to create effective advertisements and marketing campaigns.
• Game Monetization Strategies: Exploring different monetization models, such as in-app purchases, subscriptions, and ads, and how they impact marketing efforts.
• Cross-Platform Marketing: Developing marketing strategies that reach gamers on multiple platforms, including PC, console, and mobile.
• Legal and Ethical Considerations in Game Advertising: Examining legal and ethical issues in game advertising and marketing, such as truth in advertising, privacy, and intellectual property.
• Game Advertising Campaign Planning and Execution: Planning, executing, and measuring the success of game advertising campaigns.

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BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN GAME ADVERTISING AND MARKETING

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London School of International Business (LSIB)

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05 May 2025

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