Undergraduate Certificate in Game Advertising and Marketing
-- ViewingNowThe Undergraduate Certificate in Game Advertising and Marketing is a timely and relevant course that equips learners with the essential skills needed to excel in the gaming industry. With the global gaming market projected to reach <a href="https://www.
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⢠Introduction to Game Advertising and Marketing: Understanding the gaming industry, its audience, and unique marketing and advertising strategies.
⢠Game Analytics: Using data to drive marketing decisions, including user acquisition, engagement, and retention strategies.
⢠Social Media and Influencer Marketing: Leveraging social media platforms and influencers to promote games and engage with the gaming community.
⢠Game Design and Advertising: Understanding game design principles and how they can be used to create effective advertisements and marketing campaigns.
⢠Game Monetization Strategies: Exploring different monetization models, such as in-app purchases, subscriptions, and ads, and how they impact marketing efforts.
⢠Cross-Platform Marketing: Developing marketing strategies that reach gamers on multiple platforms, including PC, console, and mobile.
⢠Legal and Ethical Considerations in Game Advertising: Examining legal and ethical issues in game advertising and marketing, such as truth in advertising, privacy, and intellectual property.
⢠Game Advertising Campaign Planning and Execution: Planning, executing, and measuring the success of game advertising campaigns.
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