Professional Certificate in Performance Marketing Automation
-- viewing nowThe Professional Certificate in Performance Marketing Automation is a comprehensive course designed to equip learners with the essential skills required in today's data-driven marketing landscape. This course emphasizes the importance of automation tools, data analysis, and optimization techniques to drive high-performing digital marketing campaigns.
4,243+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Fundamentals of Performance Marketing: Understanding the basics of performance marketing, including key terms, concepts, and strategies.
• Marketing Automation Tools: Overview of various marketing automation tools and platforms, including their features and benefits.
• Data Analysis for Performance Marketing: Learning how to analyze and interpret data to optimize performance marketing campaigns.
• Search Engine Marketing (SEM): Mastering SEM strategies, including keyword research, ad creation, and bid management.
• Social Media Advertising: Understanding how to create and optimize social media advertising campaigns on platforms such as Facebook, Instagram, and Twitter.
• Email Marketing Automation: Learning how to create automated email campaigns that engage and convert subscribers.
• Conversion Rate Optimization (CRO): Techniques to improve website usability, user experience, and conversion rates.
• Attribution Modeling: Understanding different attribution models and how to use them to measure the effectiveness of marketing campaigns.
• A/B Testing and Experimentation: Learning how to conduct A/B tests and experiments to optimize marketing campaigns.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate