Professional Certificate in Performance Marketing Automation
-- ViewingNowThe Professional Certificate in Performance Marketing Automation is a comprehensive course designed to equip learners with the essential skills required in today's data-driven marketing landscape. This course emphasizes the importance of automation tools, data analysis, and optimization techniques to drive high-performing digital marketing campaigns.
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โข Fundamentals of Performance Marketing: Understanding the basics of performance marketing, including key terms, concepts, and strategies.
โข Marketing Automation Tools: Overview of various marketing automation tools and platforms, including their features and benefits.
โข Data Analysis for Performance Marketing: Learning how to analyze and interpret data to optimize performance marketing campaigns.
โข Search Engine Marketing (SEM): Mastering SEM strategies, including keyword research, ad creation, and bid management.
โข Social Media Advertising: Understanding how to create and optimize social media advertising campaigns on platforms such as Facebook, Instagram, and Twitter.
โข Email Marketing Automation: Learning how to create automated email campaigns that engage and convert subscribers.
โข Conversion Rate Optimization (CRO): Techniques to improve website usability, user experience, and conversion rates.
โข Attribution Modeling: Understanding different attribution models and how to use them to measure the effectiveness of marketing campaigns.
โข A/B Testing and Experimentation: Learning how to conduct A/B tests and experiments to optimize marketing campaigns.
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