Professional Certificate in Performance Marketing Automation

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The Professional Certificate in Performance Marketing Automation is a comprehensive course designed to equip learners with the essential skills required in today's data-driven marketing landscape. This course emphasizes the importance of automation tools, data analysis, and optimization techniques to drive high-performing digital marketing campaigns.

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AboutThisCourse

In an era where marketers are expected to demonstrate ROI, this course is crucial for professionals looking to advance their careers in performance marketing. It provides hands-on experience with industry-leading marketing automation platforms, enabling learners to create and manage effective automated marketing workflows. Throughout the course, learners will gain a deep understanding of marketing analytics, customer segmentation, and personalization strategies. By the end of the course, learners will be able to design and implement performance marketing automation campaigns that deliver measurable results, making them valuable assets in any modern marketing team.

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CourseDetails

• Fundamentals of Performance Marketing: Understanding the basics of performance marketing, including key terms, concepts, and strategies.
• Marketing Automation Tools: Overview of various marketing automation tools and platforms, including their features and benefits.
• Data Analysis for Performance Marketing: Learning how to analyze and interpret data to optimize performance marketing campaigns.
• Search Engine Marketing (SEM): Mastering SEM strategies, including keyword research, ad creation, and bid management.
• Social Media Advertising: Understanding how to create and optimize social media advertising campaigns on platforms such as Facebook, Instagram, and Twitter.
• Email Marketing Automation: Learning how to create automated email campaigns that engage and convert subscribers.
• Conversion Rate Optimization (CRO): Techniques to improve website usability, user experience, and conversion rates.
• Attribution Modeling: Understanding different attribution models and how to use them to measure the effectiveness of marketing campaigns.
• A/B Testing and Experimentation: Learning how to conduct A/B tests and experiments to optimize marketing campaigns.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN PERFORMANCE MARKETING AUTOMATION
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London School of International Business (LSIB)
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05 May 2025
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