Postgraduate Certificate in SEO & SEM Marketing
-- viewing nowThe Postgraduate Certificate in SEO & SEM Marketing is a comprehensive course that equips learners with essential digital marketing skills in high demand by today's industry. The course covers search engine optimization (SEO) and search engine marketing (SEM), providing students with the knowledge and tools to drive online traffic, improve search engine rankings, and increase digital visibility for businesses.
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Course Details
• SEO Fundamentals: Introduction to Search Engine Optimization, Importance of SEO, Keyword Research, On-page Optimization
• Technical SEO: Website Architecture, Site Speed, Mobile Optimization, XML Sitemaps, Robots.txt
• Link Building: Importance of Backlinks, Quality vs Quantity, Link Building Strategies, Anchor Text Optimization
• SEO Analytics: Google Analytics, Google Search Console, Keyword Rankings, Traffic Analysis, Conversion Tracking
• Local SEO: Google My Business, Local Citations, Online Reviews, Local Keywords
• SEO Content Strategy: Content Planning, Content Creation, Content Optimization, User Engagement
• SEM Fundamentals: Introduction to Search Engine Marketing, PPC Basics, Keyword Match Types, Ad Rank
• Advanced SEM: Ad Copywriting, Bid Management, Ad Extensions, Remarketing, Automated Rules
• SEM Analytics: Conversion Tracking, Attribution Modeling, A/B Testing, Landing Page Optimization
• Integrating SEO & SEM: Combining Strategies, Keyword Overlap, Multi-Channel Funnels, Budget Allocation
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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