Postgraduate Certificate in SEO & SEM Marketing
-- ViewingNowThe Postgraduate Certificate in SEO & SEM Marketing is a comprehensive course that equips learners with essential digital marketing skills in high demand by today's industry. The course covers search engine optimization (SEO) and search engine marketing (SEM), providing students with the knowledge and tools to drive online traffic, improve search engine rankings, and increase digital visibility for businesses.
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โข SEO Fundamentals: Introduction to Search Engine Optimization, Importance of SEO, Keyword Research, On-page Optimization
โข Technical SEO: Website Architecture, Site Speed, Mobile Optimization, XML Sitemaps, Robots.txt
โข Link Building: Importance of Backlinks, Quality vs Quantity, Link Building Strategies, Anchor Text Optimization
โข SEO Analytics: Google Analytics, Google Search Console, Keyword Rankings, Traffic Analysis, Conversion Tracking
โข Local SEO: Google My Business, Local Citations, Online Reviews, Local Keywords
โข SEO Content Strategy: Content Planning, Content Creation, Content Optimization, User Engagement
โข SEM Fundamentals: Introduction to Search Engine Marketing, PPC Basics, Keyword Match Types, Ad Rank
โข Advanced SEM: Ad Copywriting, Bid Management, Ad Extensions, Remarketing, Automated Rules
โข SEM Analytics: Conversion Tracking, Attribution Modeling, A/B Testing, Landing Page Optimization
โข Integrating SEO & SEM: Combining Strategies, Keyword Overlap, Multi-Channel Funnels, Budget Allocation
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