Postgraduate Certificate in SEO & SEM Marketing

Name: Postgraduate Certificate in SEO & SEM Marketing
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The Postgraduate Certificate in SEO & SEM Marketing is a comprehensive course that equips learners with essential digital marketing skills in high demand by today's industry. The course covers search engine optimization (SEO) and search engine marketing (SEM), providing students with the knowledge and tools to drive online traffic, improve search engine rankings, and increase digital visibility for businesses.

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AboutThisCourse

With the rapid growth of e-commerce and online marketing, this course is essential for professionals looking to advance their careers in digital marketing. The course provides hands-on experience with industry-standard tools and best practices, enabling learners to develop and implement effective SEO and SEM strategies that deliver measurable results. By completing this course, learners will gain a competitive edge in the job market and be well-positioned for success in digital marketing careers.

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CourseDetails

• SEO Fundamentals: Introduction to Search Engine Optimization, Importance of SEO, Keyword Research, On-page Optimization
• Technical SEO: Website Architecture, Site Speed, Mobile Optimization, XML Sitemaps, Robots.txt
• Link Building: Importance of Backlinks, Quality vs Quantity, Link Building Strategies, Anchor Text Optimization
• SEO Analytics: Google Analytics, Google Search Console, Keyword Rankings, Traffic Analysis, Conversion Tracking
• Local SEO: Google My Business, Local Citations, Online Reviews, Local Keywords
• SEO Content Strategy: Content Planning, Content Creation, Content Optimization, User Engagement
• SEM Fundamentals: Introduction to Search Engine Marketing, PPC Basics, Keyword Match Types, Ad Rank
• Advanced SEM: Ad Copywriting, Bid Management, Ad Extensions, Remarketing, Automated Rules
• SEM Analytics: Conversion Tracking, Attribution Modeling, A/B Testing, Landing Page Optimization
• Integrating SEO & SEM: Combining Strategies, Keyword Overlap, Multi-Channel Funnels, Budget Allocation

CareerPath

This section showcases the Postgraduate Certificate in SEO & SEM Marketing, featuring a 3D pie chart that highlights the UK job market trends for related roles. The chart's transparent background and responsive design ensure an engaging visual representation. Explore the various roles and their respective growth opportunities within the SEO and SEM industry. As a professional career path and data visualization expert, I've employed Google Charts to illustrate the demand for different job roles in SEO & SEM Marketing. This chart features primary and secondary keywords strategically, providing valuable insights for job seekers, employers, and those keen to upskill in this field. Within the 3D pie chart, you'll discover roles such as SEO Manager, SEO Specialist, SEM Manager, and SEM Specialist. Each role is allocated a percentage based on factors like job market trends and skill demand. The chart's responsive design ensures it displays correctly on all screen sizes, while the transparent background allows for seamless integration with your web content.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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POSTGRADUATE CERTIFICATE IN SEO & SEM MARKETING

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London School of International Business (LSIB)

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05 May 2025

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