Postgraduate Certificate in A/B Testing with Google Analytics
-- viewing nowThe Postgraduate Certificate in A/B Testing with Google Analytics is a comprehensive course that equips learners with the essential skills required for optimizing websites and apps using data-driven methods. This certification course emphasizes the importance of A/B testing, a critical technique for improving user experience and increasing conversions.
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Course Details
• Unit 1: Introduction to A/B Testing & Google Analytics
• Unit 2: Setting up Google Analytics for A/B Testing
• Unit 3: Understanding Key Metrics & KPIs in A/B Testing
• Unit 4: Hypothesis Formulation for A/B Testing
• Unit 5: Implementing A/B Tests using Google Optimize
• Unit 6: Analyzing A/B Test Results with Google Analytics
• Unit 7: Advanced A/B Testing Techniques with Google Analytics
• Unit 8: Overcoming Common A/B Testing Challenges with Google Analytics
• Unit 9: Best Practices for Reporting A/B Test Results
• Unit 10: Integrating A/B Testing Results into Business Decision Making
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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