Postgraduate Certificate in A/B Testing with Google Analytics
-- ViewingNowThe Postgraduate Certificate in A/B Testing with Google Analytics is a comprehensive course that equips learners with the essential skills required for optimizing websites and apps using data-driven methods. This certification course emphasizes the importance of A/B testing, a critical technique for improving user experience and increasing conversions.
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โข Unit 1: Introduction to A/B Testing & Google Analytics
โข Unit 2: Setting up Google Analytics for A/B Testing
โข Unit 3: Understanding Key Metrics & KPIs in A/B Testing
โข Unit 4: Hypothesis Formulation for A/B Testing
โข Unit 5: Implementing A/B Tests using Google Optimize
โข Unit 6: Analyzing A/B Test Results with Google Analytics
โข Unit 7: Advanced A/B Testing Techniques with Google Analytics
โข Unit 8: Overcoming Common A/B Testing Challenges with Google Analytics
โข Unit 9: Best Practices for Reporting A/B Test Results
โข Unit 10: Integrating A/B Testing Results into Business Decision Making
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