Postgraduate Certificate in A/B Testing with Google Analytics

Name: Postgraduate Certificate in A/B Testing with Google Analytics
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The Postgraduate Certificate in A/B Testing with Google Analytics is a comprehensive course that equips learners with the essential skills required for optimizing websites and apps using data-driven methods. This certification course emphasizes the importance of A/B testing, a critical technique for improving user experience and increasing conversions.

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AboutThisCourse

In today's data-driven world, businesses demand professionals who can analyze data and make informed decisions. This course provides learners with hands-on experience using Google Analytics, a powerful tool for measuring website and app performance. Learners will gain practical skills in designing and implementing A/B tests, analyzing data, and making data-driven decisions. This certification course is an excellent opportunity for professionals looking to advance their careers in digital marketing, analytics, or UX design. By completing this course, learners will demonstrate their expertise in A/B testing and Google Analytics, making them highly valuable to potential employers.

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CourseDetails

• Unit 1: Introduction to A/B Testing & Google Analytics
• Unit 2: Setting up Google Analytics for A/B Testing
• Unit 3: Understanding Key Metrics & KPIs in A/B Testing
• Unit 4: Hypothesis Formulation for A/B Testing
• Unit 5: Implementing A/B Tests using Google Optimize
• Unit 6: Analyzing A/B Test Results with Google Analytics
• Unit 7: Advanced A/B Testing Techniques with Google Analytics
• Unit 8: Overcoming Common A/B Testing Challenges with Google Analytics
• Unit 9: Best Practices for Reporting A/B Test Results
• Unit 10: Integrating A/B Testing Results into Business Decision Making

CareerPath

The Postgraduate Certificate in A/B Testing with Google Analytics is an industry-relevant course designed to equip learners with in-demand skills for the UK job market. This section highlights the key skills and their respective demand, visually represented through a 3D pie chart. The chart showcases the following essential skills and their respective demand: 1. **A/B Testing**: With a 35% share, A/B testing is a critical skill for understanding user behavior and optimizing websites and applications. 2. **Google Analytics**: As a widely-used web analytics service, a 30% share emphasizes the importance of mastering Google Analytics for data-driven decision making. 3. **Data Analysis**: Accounting for 20% of the demand, data analysis enables professionals to extract insights from complex data sets. 4. **Statistical Modeling**: Holding a 10% share, statistical modeling aids in predicting future trends and informing strategic decisions. 5. **Data Visualization**: Representing 5% of the demand, data visualization skills help communicate complex data in an engaging and easily digestible format. These statistics highlight the vital role of these skills in the UK job market, emphasizing the value of a Postgraduate Certificate in A/B Testing with Google Analytics for professionals seeking to advance their careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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POSTGRADUATE CERTIFICATE IN A/B TESTING WITH GOOGLE ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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