Postgraduate Certificate in Guerilla Marketing Research
-- viewing nowThe Postgraduate Certificate in Guerilla Marketing Research is a career-advancing course designed to equip learners with essential skills in unconventional marketing research techniques. This course is of utmost importance in today's competitive business landscape, where innovative and cost-effective marketing strategies are in high demand.
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Course Details
• Guerrilla Marketing Research Methods : An introduction to unconventional marketing research techniques, focusing on low-cost, high-impact strategies. • Consumer Behavior in Guerrilla Marketing : Understanding the psychology behind successful guerrilla marketing campaigns and consumer responses. • Data Analysis for Guerrilla Marketing : Techniques for analyzing and interpreting data gathered from guerrilla marketing initiatives. • Case Studies in Guerrilla Marketing Research : Examination of successful guerrilla marketing campaigns, highlighting research methods and outcomes. • Ethical Considerations in Guerrilla Marketing Research : Exploring the ethical implications of unconventional marketing strategies and their impact on consumers and society. • Digital Guerrilla Marketing Research : Utilizing online platforms and social media for guerrilla marketing research and implementation. • Experimental Design in Guerrilla Marketing Research : Designing controlled experiments to measure the effectiveness of guerrilla marketing tactics. • Budgeting and Resource Management for Guerrilla Marketing : Maximizing the impact of limited resources in guerrilla marketing research and implementation. • Evaluation and Metrics in Guerrilla Marketing Research : Establishing key performance indicators and assessing the success of guerrilla marketing campaigns.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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