Postgraduate Certificate in Guerilla Marketing Research
-- ViewingNowThe Postgraduate Certificate in Guerilla Marketing Research is a career-advancing course designed to equip learners with essential skills in unconventional marketing research techniques. This course is of utmost importance in today's competitive business landscape, where innovative and cost-effective marketing strategies are in high demand.
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⢠Guerrilla Marketing Research Methods : An introduction to unconventional marketing research techniques, focusing on low-cost, high-impact strategies. ⢠Consumer Behavior in Guerrilla Marketing : Understanding the psychology behind successful guerrilla marketing campaigns and consumer responses. ⢠Data Analysis for Guerrilla Marketing : Techniques for analyzing and interpreting data gathered from guerrilla marketing initiatives. ⢠Case Studies in Guerrilla Marketing Research : Examination of successful guerrilla marketing campaigns, highlighting research methods and outcomes. ⢠Ethical Considerations in Guerrilla Marketing Research : Exploring the ethical implications of unconventional marketing strategies and their impact on consumers and society. ⢠Digital Guerrilla Marketing Research : Utilizing online platforms and social media for guerrilla marketing research and implementation. ⢠Experimental Design in Guerrilla Marketing Research : Designing controlled experiments to measure the effectiveness of guerrilla marketing tactics. ⢠Budgeting and Resource Management for Guerrilla Marketing : Maximizing the impact of limited resources in guerrilla marketing research and implementation. ⢠Evaluation and Metrics in Guerrilla Marketing Research : Establishing key performance indicators and assessing the success of guerrilla marketing campaigns.
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