Postgraduate Certificate in Guerilla Marketing Research

Name: Postgraduate Certificate in Guerilla Marketing Research
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The Postgraduate Certificate in Guerilla Marketing Research is a career-advancing course designed to equip learners with essential skills in unconventional marketing research techniques. This course is of utmost importance in today's competitive business landscape, where innovative and cost-effective marketing strategies are in high demand.

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AboutThisCourse

The course curriculum covers various aspects of guerilla marketing research, including data collection, analysis, and interpretation, enabling learners to make informed decisions that drive business growth. By leveraging real-world case studies and practical exercises, the course provides hands-on experience in implementing guerilla marketing research techniques that deliver measurable results. Upon completion of the course, learners will be equipped with the skills and knowledge necessary to excel in marketing research roles, providing a competitive edge in the job market. This course is an excellent opportunity for marketing professionals seeking to advance their careers, expand their skill set, and deliver impactful marketing strategies that drive business success.

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CourseDetails

• Guerrilla Marketing Research Methods : An introduction to unconventional marketing research techniques, focusing on low-cost, high-impact strategies. • Consumer Behavior in Guerrilla Marketing : Understanding the psychology behind successful guerrilla marketing campaigns and consumer responses. • Data Analysis for Guerrilla Marketing : Techniques for analyzing and interpreting data gathered from guerrilla marketing initiatives. • Case Studies in Guerrilla Marketing Research : Examination of successful guerrilla marketing campaigns, highlighting research methods and outcomes. • Ethical Considerations in Guerrilla Marketing Research : Exploring the ethical implications of unconventional marketing strategies and their impact on consumers and society. • Digital Guerrilla Marketing Research : Utilizing online platforms and social media for guerrilla marketing research and implementation. • Experimental Design in Guerrilla Marketing Research : Designing controlled experiments to measure the effectiveness of guerrilla marketing tactics. • Budgeting and Resource Management for Guerrilla Marketing : Maximizing the impact of limited resources in guerrilla marketing research and implementation. • Evaluation and Metrics in Guerrilla Marketing Research : Establishing key performance indicators and assessing the success of guerrilla marketing campaigns.

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BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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POSTGRADUATE CERTIFICATE IN GUERILLA MARKETING RESEARCH

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London School of International Business (LSIB)

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05 May 2025

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