Graduate Certificate in Sport Goods Retail Category Management
-- viewing nowThe Graduate Certificate in Sport Goods Retail Category Management is a specialized course designed to equip learners with critical skills for success in the sports retail industry. This program emphasizes the importance of category management, a strategic approach to managing product assortments, pricing, and promotions to maximize revenue and profitability.
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Course Details
• Sport Goods Retail Category Management Fundamentals: Understanding the basics of category management, its importance in the sport goods retail industry, and the role of a category manager.
• Sport Goods Industry Analysis: A comprehensive analysis of the sport goods industry, including market trends, consumer behavior, and competitive landscape.
• Product Assortment Planning: Techniques and strategies for product assortment planning in the sport goods retail category, including product selection, sourcing, and pricing.
• Category Planning and Strategy: Developing effective category plans and strategies, including setting category goals, defining target customer segments, and allocating resources.
• Merchandising and Display Techniques: Best practices for merchandising and display in the sport goods retail category, including visual merchandising, planograms, and store layouts.
• Supply Chain Management: Understanding the supply chain process and its impact on the sport goods retail category, including inventory management, logistics, and supplier relationships.
• Category Performance Metrics: Measuring and analyzing category performance, including sales, profitability, and market share, and using data to make informed decisions.
• Category Marketing and Promotions: Planning and executing marketing and promotional strategies for the sport goods retail category, including advertising, sales promotions, and events.
• E-commerce and Omni-channel Retailing: Exploring the opportunities and challenges of e-commerce and omni-channel retailing in the sport goods industry, and strategies for integrating online and offline channels.
Note: The above list of units is for informational purposes only, and the actual curriculum for a Graduate Certificate in Sport Goods Retail Category Management may vary depending on the institution.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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