Graduate Certificate in Sport Goods Retail Category Management

Name: Graduate Certificate in Sport Goods Retail Category Management
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The Graduate Certificate in Sport Goods Retail Category Management is a specialized course designed to equip learners with critical skills for success in the sports retail industry. This program emphasizes the importance of category management, a strategic approach to managing product assortments, pricing, and promotions to maximize revenue and profitability.

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AboutThisCourse

With the growing demand for experienced professionals in this field, this certificate course offers a valuable opportunity for career advancement. Learners will gain essential skills in category strategy development, product assortment planning, pricing optimization, and promotional planning. They will also learn how to leverage data analytics and consumer insights to drive decision-making and improve business performance. By completing this course, learners will be well-prepared to take on leadership roles in sport goods retail category management, contributing to the growth and success of their organizations. With the sports retail industry projected to continue its rapid growth, this certificate course offers a timely and relevant opportunity for professionals seeking to advance their careers.

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CourseDetails

• Sport Goods Retail Category Management Fundamentals: Understanding the basics of category management, its importance in the sport goods retail industry, and the role of a category manager.
• Sport Goods Industry Analysis: A comprehensive analysis of the sport goods industry, including market trends, consumer behavior, and competitive landscape.
• Product Assortment Planning: Techniques and strategies for product assortment planning in the sport goods retail category, including product selection, sourcing, and pricing.
• Category Planning and Strategy: Developing effective category plans and strategies, including setting category goals, defining target customer segments, and allocating resources.
• Merchandising and Display Techniques: Best practices for merchandising and display in the sport goods retail category, including visual merchandising, planograms, and store layouts.
• Supply Chain Management: Understanding the supply chain process and its impact on the sport goods retail category, including inventory management, logistics, and supplier relationships.
• Category Performance Metrics: Measuring and analyzing category performance, including sales, profitability, and market share, and using data to make informed decisions.
• Category Marketing and Promotions: Planning and executing marketing and promotional strategies for the sport goods retail category, including advertising, sales promotions, and events.
• E-commerce and Omni-channel Retailing: Exploring the opportunities and challenges of e-commerce and omni-channel retailing in the sport goods industry, and strategies for integrating online and offline channels.

Note: The above list of units is for informational purposes only, and the actual curriculum for a Graduate Certificate in Sport Goods Retail Category Management may vary depending on the institution.

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GRADUATE CERTIFICATE IN SPORT GOODS RETAIL CATEGORY MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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