Graduate Certificate in Sport Goods Retail Category Management
-- ViewingNowThe Graduate Certificate in Sport Goods Retail Category Management is a specialized course designed to equip learners with critical skills for success in the sports retail industry. This program emphasizes the importance of category management, a strategic approach to managing product assortments, pricing, and promotions to maximize revenue and profitability.
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⢠Sport Goods Retail Category Management Fundamentals: Understanding the basics of category management, its importance in the sport goods retail industry, and the role of a category manager.
⢠Sport Goods Industry Analysis: A comprehensive analysis of the sport goods industry, including market trends, consumer behavior, and competitive landscape.
⢠Product Assortment Planning: Techniques and strategies for product assortment planning in the sport goods retail category, including product selection, sourcing, and pricing.
⢠Category Planning and Strategy: Developing effective category plans and strategies, including setting category goals, defining target customer segments, and allocating resources.
⢠Merchandising and Display Techniques: Best practices for merchandising and display in the sport goods retail category, including visual merchandising, planograms, and store layouts.
⢠Supply Chain Management: Understanding the supply chain process and its impact on the sport goods retail category, including inventory management, logistics, and supplier relationships.
⢠Category Performance Metrics: Measuring and analyzing category performance, including sales, profitability, and market share, and using data to make informed decisions.
⢠Category Marketing and Promotions: Planning and executing marketing and promotional strategies for the sport goods retail category, including advertising, sales promotions, and events.
⢠E-commerce and Omni-channel Retailing: Exploring the opportunities and challenges of e-commerce and omni-channel retailing in the sport goods industry, and strategies for integrating online and offline channels.
Note: The above list of units is for informational purposes only, and the actual curriculum for a Graduate Certificate in Sport Goods Retail Category Management may vary depending on the institution.
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