Graduate Certificate in Digital Advertising Acceleration
-- viewing nowThe Graduate Certificate in Digital Advertising Acceleration is a comprehensive course designed for individuals seeking to excel in the rapidly evolving digital advertising industry. This program focuses on essential skills such as data-driven decision making, PPC advertising, social media marketing, and programmatic media buying.
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Course Details
• Digital Advertising Fundamentals: Understanding the basics of digital advertising, including display, search, social media, and mobile advertising. • Data Analysis for Digital Advertising: Analyzing data to optimize digital advertising campaigns, including metrics, KPIs, and attribution models. • Search Engine Marketing (SEM): Optimizing paid search campaigns, including keyword research, ad copywriting, and bid management. • Social Media Advertising: Creating and managing social media advertising campaigns, including audience targeting, ad creation, and performance analysis. • Display Advertising: Designing and implementing display advertising campaigns, including creative development, ad serving, and retargeting strategies. • Mobile Advertising: Developing and executing mobile advertising campaigns, including in-app advertising, mobile web, and location-based marketing. • Programmatic Advertising: Automating the buying and selling of digital advertising inventory using real-time bidding and data-driven targeting. • Attribution Modeling: Assigning credit to touchpoints in the customer journey, including multi-touch attribution and cross-device tracking. • Digital Advertising Ethics: Understanding the ethical considerations in digital advertising, including privacy, transparency, and fraud.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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