Graduate Certificate in Digital Advertising Acceleration
-- ViewingNowThe Graduate Certificate in Digital Advertising Acceleration is a comprehensive course designed for individuals seeking to excel in the rapidly evolving digital advertising industry. This program focuses on essential skills such as data-driven decision making, PPC advertising, social media marketing, and programmatic media buying.
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⢠Digital Advertising Fundamentals: Understanding the basics of digital advertising, including display, search, social media, and mobile advertising. ⢠Data Analysis for Digital Advertising: Analyzing data to optimize digital advertising campaigns, including metrics, KPIs, and attribution models. ⢠Search Engine Marketing (SEM): Optimizing paid search campaigns, including keyword research, ad copywriting, and bid management. ⢠Social Media Advertising: Creating and managing social media advertising campaigns, including audience targeting, ad creation, and performance analysis. ⢠Display Advertising: Designing and implementing display advertising campaigns, including creative development, ad serving, and retargeting strategies. ⢠Mobile Advertising: Developing and executing mobile advertising campaigns, including in-app advertising, mobile web, and location-based marketing. ⢠Programmatic Advertising: Automating the buying and selling of digital advertising inventory using real-time bidding and data-driven targeting. ⢠Attribution Modeling: Assigning credit to touchpoints in the customer journey, including multi-touch attribution and cross-device tracking. ⢠Digital Advertising Ethics: Understanding the ethical considerations in digital advertising, including privacy, transparency, and fraud.
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