Graduate Certificate in Digital Advertising Acceleration

Name: Graduate Certificate in Digital Advertising Acceleration
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The Graduate Certificate in Digital Advertising Acceleration is a comprehensive course designed for individuals seeking to excel in the rapidly evolving digital advertising industry. This program focuses on essential skills such as data-driven decision making, PPC advertising, social media marketing, and programmatic media buying.

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AboutThisCourse

In today's digital age, there is a high industry demand for professionals who can effectively navigate the complex landscape of digital advertising. This course equips learners with the skills and knowledge necessary to meet this demand and advance their careers. Throughout the program, learners will gain hands-on experience with the latest digital advertising tools and technologies, enabling them to drive results and maximize ROI for their organizations. By the end of the course, learners will have a thorough understanding of digital advertising best practices and be prepared to take on leadership roles in the industry.

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CourseDetails

• Digital Advertising Fundamentals: Understanding the basics of digital advertising, including display, search, social media, and mobile advertising. • Data Analysis for Digital Advertising: Analyzing data to optimize digital advertising campaigns, including metrics, KPIs, and attribution models. • Search Engine Marketing (SEM): Optimizing paid search campaigns, including keyword research, ad copywriting, and bid management. • Social Media Advertising: Creating and managing social media advertising campaigns, including audience targeting, ad creation, and performance analysis. • Display Advertising: Designing and implementing display advertising campaigns, including creative development, ad serving, and retargeting strategies. • Mobile Advertising: Developing and executing mobile advertising campaigns, including in-app advertising, mobile web, and location-based marketing. • Programmatic Advertising: Automating the buying and selling of digital advertising inventory using real-time bidding and data-driven targeting. • Attribution Modeling: Assigning credit to touchpoints in the customer journey, including multi-touch attribution and cross-device tracking. • Digital Advertising Ethics: Understanding the ethical considerations in digital advertising, including privacy, transparency, and fraud.

CareerPath

Digital Advertising Specialist: In high demand with a 40% share, these professionals manage digital advertising campaigns, analyze data, and optimize ad spend. SEO Specialist: With a 25% share, SEO specialists focus on optimizing websites to improve search engine rankings, driving organic traffic and conversions. PPC Specialist: Holding a 20% share, PPC specialists manage and optimize paid search campaigns, ensuring maximum ROI and targeted traffic. Social Media Specialist: With a 15% share, social media specialists create engaging content and manage social media marketing campaigns, increasing brand awareness and customer engagement.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GRADUATE CERTIFICATE IN DIGITAL ADVERTISING ACCELERATION

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London School of International Business (LSIB)

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05 May 2025

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