Postgraduate Certificate in Media Planning & Buying

Name: Postgraduate Certificate in Media Planning & Buying
Availability: InStock

-- viewing now

The Postgraduate Certificate in Media Planning & Buying is a comprehensive course that equips learners with essential skills for career advancement in the media industry. This course is critical in a time when digital media dominates the advertising landscape, and companies are seeking experts who can navigate this complex terrain.

4.0

Based on 3,195 reviews

5,106+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

With a strong emphasis on strategic media planning and buying, the course covers essential topics such as audience segmentation, media channel selection, campaign management, and performance evaluation. Learners will gain hands-on experience with industry-leading tools and platforms, providing them with a competitive edge in the job market. This course is in high demand, with media agencies, marketing firms, and advertising departments seeking professionals who can help them optimize their media strategies and drive business growth. By completing this course, learners will not only enhance their skill set but also demonstrate their commitment to staying at the forefront of the media industry.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

• Media Planning Fundamentals: Understanding the media planning process, setting campaign goals and objectives, and conducting research and analysis.
• Audience Segmentation and Targeting: Identifying and understanding target audiences, creating audience personas, and developing segmentation strategies.
• Media Channels and Platforms: Overview of traditional and digital media channels, including television, radio, print, outdoor, and online media, and their respective advantages and disadvantages.
• Digital Advertising: In-depth analysis of digital media channels, including display, video, social media, and mobile advertising, and their respective targeting and measurement capabilities.
• Media Buying and Negotiation: Understanding the media buying process, negotiating media rates, and developing media plans that maximize reach and frequency.
• Measurement and Analytics: Setting up and tracking key performance indicators (KPIs), analyzing campaign data, and optimizing media plans based on performance.
• Data-Driven Marketing: Leveraging data and analytics to inform media planning and buying decisions, and using data visualization tools to present insights and recommendations.
• Cross-Channel Campaigns: Developing and executing integrated media campaigns that span multiple channels and platforms, and measuring their impact.
• Ethics in Media Planning and Buying: Understanding the ethical considerations involved in media planning and buying, including privacy, transparency, and accountability.

Career Path

The Postgraduate Certificate in Media Planning & Buying is a valuable qualification for those interested in the digital marketing landscape. This section highlights the job market trends in the UK using a 3D pie chart. The chart showcases the percentage of job opportunities available for various roles, including Digital Media Specialist (35%), Media Planner (25%), Marketing Analyst (20%), SEO Specialist (10%), and Social Media Manager (10%). With this qualification, individuals can tap into the growing demand for skilled professionals in the media planning and buying sector. The colour-coded chart reflects the industry relevance of these roles and the opportunities available in the UK job market. This responsive chart adapts to different screen sizes, offering a seamless user experience on various devices. The transparent background and lack of added background colour ensure that the chart blends well with the overall design and layout of the page. In conclusion, the Postgraduate Certificate in Media Planning & Buying can open doors to diverse and rewarding career paths in media planning and buying. This 3D pie chart provides a visual representation of the current job trends and opportunities in the UK, helping individuals make informed decisions about their career development.

Entry Requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

▼

How long does it take to complete the course?

▼

What support will I receive during the course?

▼

Is the certificate recognized internationally?

▼

What career opportunities will this course open up?

▼

When can I start the course?

▼

What is the course format and learning approach?

▼

Course fee

Get course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

POSTGRADUATE CERTIFICATE IN MEDIA PLANNING & BUYING

is awarded to

Learner Name

who has completed a programme at

London School of International Business (LSIB)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.