Postgraduate Certificate in Media Planning & Buying

Name: Postgraduate Certificate in Media Planning & Buying
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The Postgraduate Certificate in Media Planning & Buying is a comprehensive course that equips learners with essential skills for career advancement in the media industry. This course is critical in a time when digital media dominates the advertising landscape, and companies are seeking experts who can navigate this complex terrain.

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AboutThisCourse

With a strong emphasis on strategic media planning and buying, the course covers essential topics such as audience segmentation, media channel selection, campaign management, and performance evaluation. Learners will gain hands-on experience with industry-leading tools and platforms, providing them with a competitive edge in the job market. This course is in high demand, with media agencies, marketing firms, and advertising departments seeking professionals who can help them optimize their media strategies and drive business growth. By completing this course, learners will not only enhance their skill set but also demonstrate their commitment to staying at the forefront of the media industry.

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CourseDetails

• Media Planning Fundamentals: Understanding the media planning process, setting campaign goals and objectives, and conducting research and analysis.
• Audience Segmentation and Targeting: Identifying and understanding target audiences, creating audience personas, and developing segmentation strategies.
• Media Channels and Platforms: Overview of traditional and digital media channels, including television, radio, print, outdoor, and online media, and their respective advantages and disadvantages.
• Digital Advertising: In-depth analysis of digital media channels, including display, video, social media, and mobile advertising, and their respective targeting and measurement capabilities.
• Media Buying and Negotiation: Understanding the media buying process, negotiating media rates, and developing media plans that maximize reach and frequency.
• Measurement and Analytics: Setting up and tracking key performance indicators (KPIs), analyzing campaign data, and optimizing media plans based on performance.
• Data-Driven Marketing: Leveraging data and analytics to inform media planning and buying decisions, and using data visualization tools to present insights and recommendations.
• Cross-Channel Campaigns: Developing and executing integrated media campaigns that span multiple channels and platforms, and measuring their impact.
• Ethics in Media Planning and Buying: Understanding the ethical considerations involved in media planning and buying, including privacy, transparency, and accountability.

CareerPath

The Postgraduate Certificate in Media Planning & Buying is a valuable qualification for those interested in the digital marketing landscape. This section highlights the job market trends in the UK using a 3D pie chart. The chart showcases the percentage of job opportunities available for various roles, including Digital Media Specialist (35%), Media Planner (25%), Marketing Analyst (20%), SEO Specialist (10%), and Social Media Manager (10%). With this qualification, individuals can tap into the growing demand for skilled professionals in the media planning and buying sector. The colour-coded chart reflects the industry relevance of these roles and the opportunities available in the UK job market. This responsive chart adapts to different screen sizes, offering a seamless user experience on various devices. The transparent background and lack of added background colour ensure that the chart blends well with the overall design and layout of the page. In conclusion, the Postgraduate Certificate in Media Planning & Buying can open doors to diverse and rewarding career paths in media planning and buying. This 3D pie chart provides a visual representation of the current job trends and opportunities in the UK, helping individuals make informed decisions about their career development.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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POSTGRADUATE CERTIFICATE IN MEDIA PLANNING & BUYING

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London School of International Business (LSIB)

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05 May 2025

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