Postgraduate Certificate in Media Planning & Buying
-- ViewingNowThe Postgraduate Certificate in Media Planning & Buying is a comprehensive course that equips learners with essential skills for career advancement in the media industry. This course is critical in a time when digital media dominates the advertising landscape, and companies are seeking experts who can navigate this complex terrain.
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โข Media Planning Fundamentals: Understanding the media planning process, setting campaign goals and objectives, and conducting research and analysis.
โข Audience Segmentation and Targeting: Identifying and understanding target audiences, creating audience personas, and developing segmentation strategies.
โข Media Channels and Platforms: Overview of traditional and digital media channels, including television, radio, print, outdoor, and online media, and their respective advantages and disadvantages.
โข Digital Advertising: In-depth analysis of digital media channels, including display, video, social media, and mobile advertising, and their respective targeting and measurement capabilities.
โข Media Buying and Negotiation: Understanding the media buying process, negotiating media rates, and developing media plans that maximize reach and frequency.
โข Measurement and Analytics: Setting up and tracking key performance indicators (KPIs), analyzing campaign data, and optimizing media plans based on performance.
โข Data-Driven Marketing: Leveraging data and analytics to inform media planning and buying decisions, and using data visualization tools to present insights and recommendations.
โข Cross-Channel Campaigns: Developing and executing integrated media campaigns that span multiple channels and platforms, and measuring their impact.
โข Ethics in Media Planning and Buying: Understanding the ethical considerations involved in media planning and buying, including privacy, transparency, and accountability.
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