Professional Certificate in Practical Lifecycle Marketing
-- ViewingNowThe Professional Certificate in Practical Lifecycle Marketing is a comprehensive course that equips learners with essential skills for effective customer engagement and retention. This program emphasizes the importance of understanding customer behavior throughout the entire lifecycle, from acquisition to retention and advocacy.
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โข Unit 1: Introduction to Lifecycle Marketing
โข Unit 2: Customer Segmentation and Persona Development
โข Unit 3: Acquisition Strategies: Attracting and Engaging Prospects
โข Unit 4: Activation Strategies: Converting Prospects to Customers
โข Unit 5: Nurture Strategies: Building Long-Term Customer Relationships
โข Unit 6: Retention Strategies: Reducing Churn and Increasing Loyalty
โข Unit 7: Advocacy Strategies: Turning Customers into Brand Ambassadors
โข Unit 8: Metrics and Analytics: Measuring Lifecycle Marketing Success
โข Unit 9: Emerging Trends and Best Practices in Lifecycle Marketing
โข Unit 10: Capstone Project: Designing a Comprehensive Lifecycle Marketing Plan
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