Professional Certificate in Practical Lifecycle Marketing
-- ViewingNowThe Professional Certificate in Practical Lifecycle Marketing is a comprehensive course that equips learners with essential skills for effective customer engagement and retention. This program emphasizes the importance of understanding customer behavior throughout the entire lifecycle, from acquisition to retention and advocacy.
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⢠Unit 1: Introduction to Lifecycle Marketing
⢠Unit 2: Customer Segmentation and Persona Development
⢠Unit 3: Acquisition Strategies: Attracting and Engaging Prospects
⢠Unit 4: Activation Strategies: Converting Prospects to Customers
⢠Unit 5: Nurture Strategies: Building Long-Term Customer Relationships
⢠Unit 6: Retention Strategies: Reducing Churn and Increasing Loyalty
⢠Unit 7: Advocacy Strategies: Turning Customers into Brand Ambassadors
⢠Unit 8: Metrics and Analytics: Measuring Lifecycle Marketing Success
⢠Unit 9: Emerging Trends and Best Practices in Lifecycle Marketing
⢠Unit 10: Capstone Project: Designing a Comprehensive Lifecycle Marketing Plan
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