Professional Certificate in Practical Lifecycle Marketing

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The Professional Certificate in Practical Lifecycle Marketing is a comprehensive course that equips learners with essential skills for effective customer engagement and retention. This program emphasizes the importance of understanding customer behavior throughout the entire lifecycle, from acquisition to retention and advocacy.

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In today's competitive market, businesses demand marketing professionals who can create and implement data-driven, personalized marketing strategies that drive growth and revenue. This course meets that demand by providing learners with hands-on experience in implementing lifecycle marketing campaigns using real-world examples and case studies. Upon completion, learners will have a deep understanding of the customer lifecycle, segmentation strategies, and how to use data and analytics to drive results. With these skills, learners will be well-positioned to advance their careers in marketing and help businesses build long-lasting relationships with their customers.

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โ€ข  Unit 1: Introduction to Lifecycle Marketing 
โ€ข  Unit 2: Customer Segmentation and Persona Development 
โ€ข  Unit 3: Acquisition Strategies: Attracting and Engaging Prospects 
โ€ข  Unit 4: Activation Strategies: Converting Prospects to Customers 
โ€ข  Unit 5: Nurture Strategies: Building Long-Term Customer Relationships 
โ€ข  Unit 6: Retention Strategies: Reducing Churn and Increasing Loyalty 
โ€ข  Unit 7: Advocacy Strategies: Turning Customers into Brand Ambassadors 
โ€ข  Unit 8: Metrics and Analytics: Measuring Lifecycle Marketing Success 
โ€ข  Unit 9: Emerging Trends and Best Practices in Lifecycle Marketing 
โ€ข  Unit 10: Capstone Project: Designing a Comprehensive Lifecycle Marketing Plan 

 

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
PROFESSIONAL CERTIFICATE IN PRACTICAL LIFECYCLE MARKETING
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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