Professional Certificate in PPC Marketing
-- ViewingNowThe Professional Certificate in PPC Marketing is a comprehensive course designed to provide learners with the essential skills needed to excel in paid online advertising. This program focuses on the importance of PPC (Pay-Per-Click) marketing and its growing demand in the industry.
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โข PPC Fundamentals: Understanding the basics of PPC (Pay-Per-Click) marketing, including its benefits, how it works, and the key terminology.
โข Keyword Research: Identifying and analyzing the right keywords for targeted ad campaigns, including negative keywords and match types.
โข Account Structure: Setting up a PPC account, creating effective campaigns, ad groups, and ad copies for optimal performance.
โข Bid Strategies: Utilizing manual and automated bid strategies to drive conversions, increase visibility, and control costs.
โข Landing Page Optimization: Designing and optimizing landing pages for higher conversions and quality scores in PPC campaigns.
โข Ad Extensions: Adding ad extensions to enhance ad visibility, increase click-through rates, and provide more valuable information.
โข Search Query Reports: Analyzing search query reports to identify negative keywords, optimize ad copy, and improve campaigns.
โข Tracking and Attribution: Setting up conversion tracking, measuring key performance indicators, and attributing conversions to PPC campaigns.
โข Remarketing: Creating and managing remarketing campaigns to target users who have previously engaged with the brand.
โข Advanced PPC Strategies: Exploring advanced PPC tactics such as audience targeting, automation, and machine learning.
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