Professional Certificate in PPC Marketing

Name: Professional Certificate in PPC Marketing
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The Professional Certificate in PPC Marketing is a comprehensive course designed to provide learners with the essential skills needed to excel in paid online advertising. This program focuses on the importance of PPC (Pay-Per-Click) marketing and its growing demand in the industry.

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AboutThisCourse

Learners will gain hands-on experience with popular PPC platforms, including Google Ads and Bing Ads, and learn how to create, manage, and optimize campaigns for maximum ROI. Throughout the course, students will master key concepts such as keyword research, ad copywriting, landing page optimization, bid management, and performance analysis. This program is ideal for digital marketing professionals, small business owners, or anyone looking to enhance their PPC skills for career advancement. By the end of the course, learners will have a solid understanding of PPC best practices and the ability to develop and execute successful PPC campaigns.

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CourseDetails

• PPC Fundamentals: Understanding the basics of PPC (Pay-Per-Click) marketing, including its benefits, how it works, and the key terminology.
• Keyword Research: Identifying and analyzing the right keywords for targeted ad campaigns, including negative keywords and match types.
• Account Structure: Setting up a PPC account, creating effective campaigns, ad groups, and ad copies for optimal performance.
• Bid Strategies: Utilizing manual and automated bid strategies to drive conversions, increase visibility, and control costs.
• Landing Page Optimization: Designing and optimizing landing pages for higher conversions and quality scores in PPC campaigns.
• Ad Extensions: Adding ad extensions to enhance ad visibility, increase click-through rates, and provide more valuable information.
• Search Query Reports: Analyzing search query reports to identify negative keywords, optimize ad copy, and improve campaigns.
• Tracking and Attribution: Setting up conversion tracking, measuring key performance indicators, and attributing conversions to PPC campaigns.
• Remarketing: Creating and managing remarketing campaigns to target users who have previously engaged with the brand.
• Advanced PPC Strategies: Exploring advanced PPC tactics such as audience targeting, automation, and machine learning.

CareerPath

The Professional Certificate in PPC (Pay-Per-Click) Marketing is an excellent choice for those interested in diving into the world of online advertising. With various roles available in this field, it's essential to understand the job market trends, salary ranges, and skill demand. To give you a better idea, let's take a look at the distribution of roles in PPC Marketing: 1. PPC Specialist: As a PPC Specialist, you'll be responsible for managing and optimizing PPC campaigns for clients. With 60% of the roles in this field being PPC Specialists, it's clear that this role is in high demand. 2. PPC Manager: A PPC Manager oversees PPC campaigns, team members, and client relationships. With 30% of the roles in PPC Marketing being PPC Managers, there are many opportunities for growth within the field. 3. PPC Analyst: PPC Analysts analyze data and provide insights to optimize PPC campaigns. While there are fewer PPC Analyst roles (10%), the skills learned in this position are valuable and transferable to other marketing positions. In conclusion, the Professional Certificate in PPC Marketing is an excellent investment with various roles and opportunities to grow. The Google Charts 3D Pie Chart above provides a visual representation of the role distribution within PPC Marketing, showcasing the industry's relevance and the demand for these positions in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN PPC MARKETING

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London School of International Business (LSIB)

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05 May 2025

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