Postgraduate Certificate in Tactical Marketing Planning.
-- ViewingNowThe Postgraduate Certificate in Tactical Marketing Planning is a comprehensive course that provides learners with essential skills in developing and implementing effective marketing strategies. This certificate course is crucial in today's fast-paced business environment, where companies need to stay ahead of the competition by utilizing data-driven marketing tactics.
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โข <strong>Tactical Marketing Planning</strong>: Introduction to the concepts, frameworks, and processes of tactical marketing planning. Understanding the role of tactical marketing in achieving overall marketing and business objectives.
โข <strong>Market Research and Analysis</strong>: Utilizing various research techniques to gather and analyze market data, customer insights, and competitive intelligence to inform tactical marketing decisions.
โข <strong>Target Marketing</strong>: Identifying and segmenting target markets, understanding customer needs and preferences, and developing positioning strategies to effectively reach and engage customers.
โข <strong>Marketing Mix Strategies</strong>: Designing and implementing integrated marketing mix strategies that effectively reach and engage target customers, with a focus on product, price, promotion, and place strategies.
โข <strong>Digital Marketing Techniques</strong>: Leveraging digital marketing channels and techniques, such as search engine optimization (SEO), social media marketing, email marketing, and content marketing, to effectively reach and engage target customers.
โข <strong>Measurement and Evaluation</strong>: Establishing metrics and key performance indicators (KPIs) to measure and evaluate the effectiveness of tactical marketing strategies, and using data-driven insights to optimize marketing performance.
โข <strong>Marketing Ethics and Compliance</strong>: Understanding and adhering to ethical and regulatory standards in marketing, including privacy laws, advertising standards, and fair trade practices.
โข <strong>Marketing Strategy Integration and Alignment</strong>: Integrating and aligning tactical marketing strategies with overall marketing and business strategies, and ensuring consistent and cohesive messaging and branding across all marketing channels.
โข <strong>Marketing Planning and Implementation</strong>: Developing and implementing comprehensive marketing plans that effectively reach and engage target customers,
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