Postgraduate Certificate in Tactical Marketing Planning.

Name: Postgraduate Certificate in Tactical Marketing Planning.
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The Postgraduate Certificate in Tactical Marketing Planning is a comprehensive course that provides learners with essential skills in developing and implementing effective marketing strategies. This certificate course is crucial in today's fast-paced business environment, where companies need to stay ahead of the competition by utilizing data-driven marketing tactics.

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AboutThisCourse

With industry demand for marketing professionals who can think tactically and strategically on the rise, this course is designed to equip learners with the necessary skills to succeed in their careers. The course covers various topics, including market research, customer segmentation, targeting, positioning, and campaign planning. By completing this course, learners will gain a deep understanding of the latest marketing planning techniques, enabling them to make informed decisions that drive business growth. This certificate course is an excellent opportunity for marketing professionals looking to advance their careers, recent graduates seeking to gain a competitive edge, or anyone interested in pursuing a career in marketing.

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CourseDetails

• Tactical Marketing Planning: Introduction to the concepts, frameworks, and processes of tactical marketing planning. Understanding the role of tactical marketing in achieving overall marketing and business objectives.
• Market Research and Analysis: Utilizing various research techniques to gather and analyze market data, customer insights, and competitive intelligence to inform tactical marketing decisions.
• Target Marketing: Identifying and segmenting target markets, understanding customer needs and preferences, and developing positioning strategies to effectively reach and engage customers.
• Marketing Mix Strategies: Designing and implementing integrated marketing mix strategies that effectively reach and engage target customers, with a focus on product, price, promotion, and place strategies.
• Digital Marketing Techniques: Leveraging digital marketing channels and techniques, such as search engine optimization (SEO), social media marketing, email marketing, and content marketing, to effectively reach and engage target customers.
• Measurement and Evaluation: Establishing metrics and key performance indicators (KPIs) to measure and evaluate the effectiveness of tactical marketing strategies, and using data-driven insights to optimize marketing performance.
• Marketing Ethics and Compliance: Understanding and adhering to ethical and regulatory standards in marketing, including privacy laws, advertising standards, and fair trade practices.
• Marketing Strategy Integration and Alignment: Integrating and aligning tactical marketing strategies with overall marketing and business strategies, and ensuring consistent and cohesive messaging and branding across all marketing channels.
• Marketing Planning and Implementation: Developing and implementing comprehensive marketing plans that effectively reach and engage target customers,

CareerPath

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The Postgraduate Certificate in Tactical Marketing Planning equips learners with the essential skills and knowledge to thrive in today's dynamic marketing landscape. This section showcases a 3D pie chart highlighting the distribution of various roles in the marketing industry, providing a clear picture of the job market trends in the UK. Roles in the marketing industry: 1. **Digital Strategist**: As a digital strategist, you'll develop and implement innovative online campaigns to boost brand awareness and increase engagement. This role requires a deep understanding of web analytics, SEO, content strategy, and social media. 2. **Content Marketing Specialist**: Content marketing specialists create valuable, relevant, and consistent content to attract and engage a clearly defined audience. They're responsible for managing content marketing plans, measuring content performance, and creating a content calendar. 3. **SEO Specialist**: SEO specialists focus on optimizing websites and web pages to rank higher in search engine results. They use various tactics, such as keyword research, link building, and technical SEO, to improve search visibility and drive organic traffic. 4. **Email Marketing Specialist**: Email marketing specialists design, build, and manage email campaigns to engage customers and drive sales. They're responsible for creating email templates, managing email lists, and analyzing campaign performance. 5. **Social Media Manager**: Social media managers develop and implement social media strategies to promote brand growth, engagement, and loyalty. They create and curate content, manage social media budgets, and monitor analytics to optimize campaigns. 6. **Marketing Analyst**: Marketing analysts gather, analyze, and interpret data to identify trends, opportunities, and challenges in the market. They use this information to help businesses make informed decisions about their marketing strategies. The 3D pie chart above provides a visual representation of these roles, showcasing their respective significance in the marketing industry. This information can help you make informed decisions about the career path that best suits your interests and skills.

EntryRequirements

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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POSTGRADUATE CERTIFICATE IN TACTICAL MARKETING PLANNING.

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London School of International Business (LSIB)

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05 May 2025

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