Undergraduate Certificate in Planning and Buying Media
-- ViewingNowThe Undergraduate Certificate in Planning and Buying Media is a comprehensive course that equips learners with the essential skills needed to thrive in the media industry. This program focuses on media planning, buying, and strategy, providing students with a deep understanding of how to effectively reach and engage target audiences.
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โข Introduction to Media Planning & Buying
โข Understanding Media Channels: Digital, Print, Broadcast, Out-of-Home
โข Target Audience Research and Analysis
โข Developing Effective Media Strategies
โข Media Buying Basics: Negotiating and Purchasing Ad Space
โข Media Planning Tools and Software
โข Campaign Measurement and Evaluation
โข Legal and Ethical Considerations in Media Planning and Buying
โข Case Studies in Media Planning and Buying
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