Undergraduate Certificate in Planning and Buying Media

Name: Undergraduate Certificate in Planning and Buying Media
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The Undergraduate Certificate in Planning and Buying Media is a comprehensive course that equips learners with the essential skills needed to thrive in the media industry. This program focuses on media planning, buying, and strategy, providing students with a deep understanding of how to effectively reach and engage target audiences.

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AboutThisCourse

In today's digital age, the demand for media professionals has never been higher. This course is designed to meet that demand, giving students the tools and knowledge they need to succeed in a variety of media-related careers. From advertising and marketing to public relations and journalism, this certificate program provides a solid foundation for career advancement. By the end of the course, students will have a strong understanding of media planning and buying principles, audience segmentation and targeting, campaign measurement and analysis, and media negotiation and purchasing. With this knowledge, they will be well-prepared to take on roles in media planning, buying, and strategy, and to make a meaningful impact in the media industry.

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CourseDetails

• Introduction to Media Planning & Buying
• Understanding Media Channels: Digital, Print, Broadcast, Out-of-Home
• Target Audience Research and Analysis
• Developing Effective Media Strategies
• Media Buying Basics: Negotiating and Purchasing Ad Space
• Media Planning Tools and Software
• Campaign Measurement and Evaluation
• Legal and Ethical Considerations in Media Planning and Buying
• Case Studies in Media Planning and Buying

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN PLANNING AND BUYING MEDIA

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London School of International Business (LSIB)

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05 May 2025

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