Undergraduate Certificate in Planning and Buying Media

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The Undergraduate Certificate in Planning and Buying Media is a comprehensive course that equips learners with the essential skills needed to thrive in the media industry. This program focuses on media planning, buying, and strategy, providing students with a deep understanding of how to effectively reach and engage target audiences.

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In today's digital age, the demand for media professionals has never been higher. This course is designed to meet that demand, giving students the tools and knowledge they need to succeed in a variety of media-related careers. From advertising and marketing to public relations and journalism, this certificate program provides a solid foundation for career advancement. By the end of the course, students will have a strong understanding of media planning and buying principles, audience segmentation and targeting, campaign measurement and analysis, and media negotiation and purchasing. With this knowledge, they will be well-prepared to take on roles in media planning, buying, and strategy, and to make a meaningful impact in the media industry.

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โ€ข Introduction to Media Planning & Buying
โ€ข Understanding Media Channels: Digital, Print, Broadcast, Out-of-Home
โ€ข Target Audience Research and Analysis
โ€ข Developing Effective Media Strategies
โ€ข Media Buying Basics: Negotiating and Purchasing Ad Space
โ€ข Media Planning Tools and Software
โ€ข Campaign Measurement and Evaluation
โ€ข Legal and Ethical Considerations in Media Planning and Buying
โ€ข Case Studies in Media Planning and Buying

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
UNDERGRADUATE CERTIFICATE IN PLANNING AND BUYING MEDIA
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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