Graduate Certificate in Business Mandarin for Selling Strategies
-- ViewingNowThe Graduate Certificate in Business Mandarin for Selling Strategies is a targeted course designed to enhance professional skills in the Chinese market. This program's importance lies in its industry-specific focus, bridging cultural gaps and providing practical business Mandarin skills.
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⢠Business Mandarin Foundation: This unit will cover basic Mandarin pronunciation, grammar, and vocabulary, with a focus on business-related terms and phrases.
⢠Chinese Business Culture: This unit will delve into the cultural aspects of conducting business in China, including communication styles, etiquette, and customs.
⢠Mandarin for Negotiations: This unit will teach students how to effectively negotiate in Mandarin, with a focus on sales strategies and tactics.
⢠Marketing in China: This unit will cover the unique aspects of marketing in China, including the role of social media, e-commerce, and guanxi (relationships).
⢠Sales Strategies in China: This unit will explore the various sales strategies used in China, including key account management, relationship building, and cross-cultural communication.
⢠Business Presentations in Mandarin: This unit will teach students how to deliver effective presentations in Mandarin, with a focus on sales and marketing contexts.
⢠Legal and Ethical Considerations: This unit will cover the legal and ethical considerations of doing business in China, including intellectual property protection, contract law, and compliance.
⢠Case Studies in Chinese Business: This unit will examine real-world examples of successful business practices in China, with a focus on sales strategies.
⢠Advanced Mandarin for Business: This unit will build on the foundation established in the earlier Mandarin courses, with a focus on advanced vocabulary, grammar, and business-specific terminology.
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