Professional Certificate in Social Customer Segmentation

Name: Professional Certificate in Social Customer Segmentation
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The Professional Certificate in Social Customer Segmentation is a comprehensive course that equips learners with essential skills to excel in the rapidly evolving field of customer segmentation. This program emphasizes the use of social media data for understanding customer behavior, enabling organizations to make informed decisions and drive growth.

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AboutThisCourse

In this era of big data, the ability to analyze customer behavior and preferences is increasingly valuable. According to a recent report, data science jobs are projected to grow by 28% by 2026. By completing this course, learners will gain a competitive edge in the job market, acquiring in-demand skills that are applicable across various industries. Throughout the program, learners will explore topics such as data analysis, market research, customer profiling, and social media listening. By the end of the course, learners will be able to design and implement effective social customer segmentation strategies, leading to increased customer satisfaction and loyalty.

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CourseDetails

• Unit 1: Introduction to Social Customer Segmentation
• Unit 2: Understanding Customer Data & Analytics
• Unit 3: Demographics & Firmographics in Social Customer Segmentation
• Unit 4: Psychographics & Behavioral Segmentation
• Unit 5: Social Listening & Data Collection Techniques
• Unit 6: Data Processing & Cleaning for Social Customer Segmentation
• Unit 7: Segmentation Strategies for Social Media Platforms
• Unit 8: Implementing & Measuring Segmentation Campaigns
• Unit 9: Privacy & Ethical Considerations in Social Customer Segmentation
• Unit 10: Best Practices & Future Trends in Social Customer Segmentation

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN SOCIAL CUSTOMER SEGMENTATION

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London School of International Business (LSIB)

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05 May 2025

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