Undergraduate Certificate in New Service Development
-- ViewingNowThe Undergraduate Certificate in New Service Development is a compact, industry-focused course that equips learners with essential skills for creating and launching innovative services. This certificate course emphasizes the importance of service design, customer experience, and market analysis in driving business growth and success.
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โข Service Innovation: Understanding the concepts and theories of service innovation, the drivers and barriers of service innovation, and the role of service innovation in organizational success.
โข Service Design Thinking: Exploring the principles and processes of service design thinking, including empathy, ideation, prototyping, and testing.
โข Customer Experience Management: Learning the strategies and tools for managing customer experiences, including journey mapping, service blueprinting, and customer feedback analysis.
โข Service Blueprinting: Mastering the technique of service blueprinting, which is a visual representation of the service delivery system, including customer actions, front-stage and back-stage activities, and physical evidence.
โข Service Prototyping: Practicing the skill of service prototyping, which is the creation of a simplified version of the new service to test its feasibility, usability, and viability.
โข Service Business Model: Designing the business model for the new service, including revenue streams, cost structure, value proposition, customer segments, and key partners.
โข Service Launch and Evaluation: Planning and executing the service launch, including communication, training, and implementation strategies, and evaluating the service performance using metrics and feedback.
โข Service Innovation Culture: Fostering a culture of service innovation within the organization, including leadership, collaboration, experimentation, and learning.
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