Graduate Certificate in Performance Marketing in Edtech

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The Graduate Certificate in Performance Marketing in Edtech is a career-advancing course designed to equip learners with essential skills in this high-demand field. Performance marketing is a data-driven approach that focuses on measurable results, making it a critical component of successful education technology (Edtech) organizations.

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About this course

This certificate program covers key topics such as digital marketing, customer acquisition, conversion optimization, and marketing analytics. By completing this course, learners will gain a deep understanding of how to drive growth and revenue for Edtech companies. The program's hands-on approach ensures that learners can immediately apply their new skills in real-world scenarios. With the Edtech industry projected to reach $422 billion by 2025, there has never been a better time to gain expertise in performance marketing. This certificate course offers learners a unique opportunity to differentiate themselves in a crowded job market and advance their careers in this exciting and rapidly growing field.

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Course Details

Performance Marketing Fundamentals: Introduction to performance marketing, including key concepts, benefits, and challenges. Understanding performance marketing metrics and their importance in measuring success.

Search Engine Marketing (SEM): Overview of SEM, including paid search advertising, ad copywriting, and keyword research. Best practices for optimizing campaigns for maximum ROI.

Search Engine Optimization (SEO): Introduction to SEO, including on-page and off-page optimization strategies. Keyword research, link building, and technical SEO best practices.

Social Media Advertising: Overview of social media advertising, including platform-specific ad formats and targeting options. Best practices for creating and optimizing social media campaigns.

Email Marketing: Introduction to email marketing, including list building, segmentation, and automation. Best practices for creating and sending effective email campaigns.

Affiliate Marketing: Overview of affiliate marketing, including program management, tracking, and optimization. Best practices for building and managing successful affiliate programs.

Data Analysis and Reporting: Introduction to data analysis and reporting for performance marketing. Using data to inform decision-making and optimize campaigns for maximum ROI.

Ethics and Compliance in Performance Marketing: Overview of ethical and legal considerations in performance marketing. Compliance with industry standards and regulations, and best practices for maintaining ethical marketing practices.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
GRADUATE CERTIFICATE IN PERFORMANCE MARKETING IN EDTECH
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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