Graduate Certificate in Performance Marketing in Edtech

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The Graduate Certificate in Performance Marketing in Edtech is a career-advancing course designed to equip learners with essential skills in this high-demand field. Performance marketing is a data-driven approach that focuses on measurable results, making it a critical component of successful education technology (Edtech) organizations.

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AboutThisCourse

This certificate program covers key topics such as digital marketing, customer acquisition, conversion optimization, and marketing analytics. By completing this course, learners will gain a deep understanding of how to drive growth and revenue for Edtech companies. The program's hands-on approach ensures that learners can immediately apply their new skills in real-world scenarios. With the Edtech industry projected to reach $422 billion by 2025, there has never been a better time to gain expertise in performance marketing. This certificate course offers learners a unique opportunity to differentiate themselves in a crowded job market and advance their careers in this exciting and rapidly growing field.

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CourseDetails

• Performance Marketing Fundamentals: Introduction to performance marketing, including key concepts, benefits, and challenges. Understanding performance marketing metrics and their importance in measuring success.

• Search Engine Marketing (SEM): Overview of SEM, including paid search advertising, ad copywriting, and keyword research. Best practices for optimizing campaigns for maximum ROI.

• Search Engine Optimization (SEO): Introduction to SEO, including on-page and off-page optimization strategies. Keyword research, link building, and technical SEO best practices.

• Social Media Advertising: Overview of social media advertising, including platform-specific ad formats and targeting options. Best practices for creating and optimizing social media campaigns.

• Email Marketing: Introduction to email marketing, including list building, segmentation, and automation. Best practices for creating and sending effective email campaigns.

• Affiliate Marketing: Overview of affiliate marketing, including program management, tracking, and optimization. Best practices for building and managing successful affiliate programs.

• Data Analysis and Reporting: Introduction to data analysis and reporting for performance marketing. Using data to inform decision-making and optimize campaigns for maximum ROI.

• Ethics and Compliance in Performance Marketing: Overview of ethical and legal considerations in performance marketing. Compliance with industry standards and regulations, and best practices for maintaining ethical marketing practices.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GRADUATE CERTIFICATE IN PERFORMANCE MARKETING IN EDTECH
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London School of International Business (LSIB)
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05 May 2025
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