Graduate Certificate in Performance Marketing in Edtech
-- ViewingNowThe Graduate Certificate in Performance Marketing in Edtech is a career-advancing course designed to equip learners with essential skills in this high-demand field. Performance marketing is a data-driven approach that focuses on measurable results, making it a critical component of successful education technology (Edtech) organizations.
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2 mois pour terminer
ร 2-3 heures par semaine
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Aucune pรฉriode d'attente
Dรฉtails du cours
โข Performance Marketing Fundamentals: Introduction to performance marketing, including key concepts, benefits, and challenges. Understanding performance marketing metrics and their importance in measuring success.
โข Search Engine Marketing (SEM): Overview of SEM, including paid search advertising, ad copywriting, and keyword research. Best practices for optimizing campaigns for maximum ROI.
โข Search Engine Optimization (SEO): Introduction to SEO, including on-page and off-page optimization strategies. Keyword research, link building, and technical SEO best practices.
โข Social Media Advertising: Overview of social media advertising, including platform-specific ad formats and targeting options. Best practices for creating and optimizing social media campaigns.
โข Email Marketing: Introduction to email marketing, including list building, segmentation, and automation. Best practices for creating and sending effective email campaigns.
โข Affiliate Marketing: Overview of affiliate marketing, including program management, tracking, and optimization. Best practices for building and managing successful affiliate programs.
โข Data Analysis and Reporting: Introduction to data analysis and reporting for performance marketing. Using data to inform decision-making and optimize campaigns for maximum ROI.
โข Ethics and Compliance in Performance Marketing: Overview of ethical and legal considerations in performance marketing. Compliance with industry standards and regulations, and best practices for maintaining ethical marketing practices.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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