Graduate Certificate in Performance Marketing in Edtech
-- ViewingNowThe Graduate Certificate in Performance Marketing in Edtech is a career-advancing course designed to equip learners with essential skills in this high-demand field. Performance marketing is a data-driven approach that focuses on measurable results, making it a critical component of successful education technology (Edtech) organizations.
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โข Performance Marketing Fundamentals: Introduction to performance marketing, including key concepts, benefits, and challenges. Understanding performance marketing metrics and their importance in measuring success.
โข Search Engine Marketing (SEM): Overview of SEM, including paid search advertising, ad copywriting, and keyword research. Best practices for optimizing campaigns for maximum ROI.
โข Search Engine Optimization (SEO): Introduction to SEO, including on-page and off-page optimization strategies. Keyword research, link building, and technical SEO best practices.
โข Social Media Advertising: Overview of social media advertising, including platform-specific ad formats and targeting options. Best practices for creating and optimizing social media campaigns.
โข Email Marketing: Introduction to email marketing, including list building, segmentation, and automation. Best practices for creating and sending effective email campaigns.
โข Affiliate Marketing: Overview of affiliate marketing, including program management, tracking, and optimization. Best practices for building and managing successful affiliate programs.
โข Data Analysis and Reporting: Introduction to data analysis and reporting for performance marketing. Using data to inform decision-making and optimize campaigns for maximum ROI.
โข Ethics and Compliance in Performance Marketing: Overview of ethical and legal considerations in performance marketing. Compliance with industry standards and regulations, and best practices for maintaining ethical marketing practices.
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