Postgraduate Certificate in MBA Services Marketing

Name: Postgraduate Certificate in MBA Services Marketing
Availability: InStock

-- ViewingNow

The Postgraduate Certificate in MBA Services Marketing is a career-advancing course that equips learners with essential skills for success in the rapidly evolving services industry. This certificate program focuses on the unique challenges and opportunities of services marketing, providing students with a deep understanding of service quality, customer satisfaction, and relationship management.

4,0

Based on 3 367 reviews

4 221+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

À propos de ce cours

In today's service-driven economy, there is a high demand for professionals who can effectively market and manage service-based businesses. This program is designed to meet that demand, providing learners with the practical skills and knowledge they need to succeed in a variety of service-based industries, from hospitality and healthcare to finance and technology. By completing this certificate program, learners will gain a competitive edge in the job market, demonstrating their expertise in services marketing and their commitment to ongoing professional development. Whether you're looking to advance your career, change industries, or start your own service-based business, this program can help you achieve your goals and take your career to the next level.

100% en ligne

Apprenez de n'importe où

Certificat partageable

Ajoutez à votre profil LinkedIn

2 mois pour terminer

à 2-3 heures par semaine

Commencez à tout moment

Aucune période d'attente

Détails du cours

• Services Marketing Fundamentals: Understanding the unique aspects of services marketing, including intangibility, inseparability, variability, and perishability. Analyzing service quality and customer satisfaction.
• Strategic Marketing for Services: Developing marketing strategies for services organizations, including segmentation, targeting, and positioning. Understanding the role of branding and reputation management in services marketing.
• Relationship Marketing: Building and maintaining long-term relationships with customers through effective communication, trust, and loyalty programs. Understanding the role of customer relationship management (CRM) systems in services marketing.
• Service Design and Delivery: Designing and delivering services that meet customer needs and expectations. Understanding the role of service blueprints, process mapping, and service recovery in services marketing.
• Customer Experience Management: Managing the overall customer experience, including pre-purchase, purchase, and post-purchase stages. Understanding the role of customer feedback, complaints, and service failures in services marketing.
• Pricing Strategies for Services: Developing pricing strategies for services, including cost-plus, value-based, and performance-based pricing. Understanding the role of discounts, promotions, and surcharges in services marketing.
• Digital Marketing for Services: Leveraging digital channels and technologies to reach and engage customers. Understanding the role of social media, mobile, and online reputation management in services marketing.
• Legal and Ethical Issues in Services Marketing: Understanding the legal and ethical issues in services marketing, including privacy, data protection, and intellectual property. Analyzing the impact of cultural, social, and environmental factors on services marketing.

Parcours professionnel

The postgraduate certificate in MBA Services Marketing is an excellent choice for professionals looking to excel in the UK's job market. This 3D pie chart highlights the most in-demand roles and their respective market shares. Product Management takes the lead with 30% of the demand, followed by Digital Marketing at 25%. Market Research and Customer Relationship Management share equal interest at 20% and 15%, respectively. Finally, Sales Strategy accounts for the remaining 10% of the demand. These statistics reflect the industry's need for experts who can effectively manage products and services, create and implement digital marketing campaigns, conduct thorough market research, maintain strong customer relationships, and develop successful sales strategies. By pursuing this postgraduate certificate, you will be well-prepared to meet these demands and succeed in your career.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

Pourquoi les gens nous choisissent pour leur carrière

Chargement des avis...

Questions fréquemment posées

Qu'est-ce qui rend ce cours unique par rapport aux autres ?

▼

Combien de temps faut-il pour terminer le cours ?

▼

WhatSupportWillIReceive

▼

IsCertificateRecognized

▼

WhatCareerOpportunities

▼

Quand puis-je commencer le cours ?

▼

Quel est le format du cours et l'approche d'apprentissage ?

▼

Frais de cours

LE PLUS POPULAIRE

Voie rapide : GBP £140

Compléter en 1 mois

Parcours d'Apprentissage Accéléré

3-4 heures par semaine
Livraison anticipée du certificat
Inscription ouverte - commencez quand vous voulez

Start Now

Mode standard : GBP £90

Compléter en 2 mois

Rythme d'Apprentissage Flexible

2-3 heures par semaine
Livraison régulière du certificat
Inscription ouverte - commencez quand vous voulez

Start Now

Ce qui est inclus dans les deux plans :

Accès complet au cours
Certificat numérique
Supports de cours

Prix Tout Compris • Aucuns frais cachés ou coûts supplémentaires

Obtenir des informations sur le cours

Payer en tant qu'entreprise

Demandez une facture pour que votre entreprise paie ce cours.

Payer par Facture

Obtenir un certificat de carrière

POSTGRADUATE CERTIFICATE IN MBA SERVICES MARKETING

est décerné à

Nom de l'Apprenant

qui a terminé un programme à

London School of International Business (LSIB)

Décerné le

05 May 2025

ID Blockchain : s-1-a-2-m-3-p-4-l-5-e

Ajoutez cette certification à votre profil LinkedIn, CV ou curriculum vitae. Partagez-la sur les réseaux sociaux et dans votre évaluation de performance.