Postgraduate Certificate in MBA Services Marketing

Name: Postgraduate Certificate in MBA Services Marketing
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The Postgraduate Certificate in MBA Services Marketing is a career-advancing course that equips learners with essential skills for success in the rapidly evolving services industry. This certificate program focuses on the unique challenges and opportunities of services marketing, providing students with a deep understanding of service quality, customer satisfaction, and relationship management.

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AboutThisCourse

In today's service-driven economy, there is a high demand for professionals who can effectively market and manage service-based businesses. This program is designed to meet that demand, providing learners with the practical skills and knowledge they need to succeed in a variety of service-based industries, from hospitality and healthcare to finance and technology. By completing this certificate program, learners will gain a competitive edge in the job market, demonstrating their expertise in services marketing and their commitment to ongoing professional development. Whether you're looking to advance your career, change industries, or start your own service-based business, this program can help you achieve your goals and take your career to the next level.

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CourseDetails

• Services Marketing Fundamentals: Understanding the unique aspects of services marketing, including intangibility, inseparability, variability, and perishability. Analyzing service quality and customer satisfaction.
• Strategic Marketing for Services: Developing marketing strategies for services organizations, including segmentation, targeting, and positioning. Understanding the role of branding and reputation management in services marketing.
• Relationship Marketing: Building and maintaining long-term relationships with customers through effective communication, trust, and loyalty programs. Understanding the role of customer relationship management (CRM) systems in services marketing.
• Service Design and Delivery: Designing and delivering services that meet customer needs and expectations. Understanding the role of service blueprints, process mapping, and service recovery in services marketing.
• Customer Experience Management: Managing the overall customer experience, including pre-purchase, purchase, and post-purchase stages. Understanding the role of customer feedback, complaints, and service failures in services marketing.
• Pricing Strategies for Services: Developing pricing strategies for services, including cost-plus, value-based, and performance-based pricing. Understanding the role of discounts, promotions, and surcharges in services marketing.
• Digital Marketing for Services: Leveraging digital channels and technologies to reach and engage customers. Understanding the role of social media, mobile, and online reputation management in services marketing.
• Legal and Ethical Issues in Services Marketing: Understanding the legal and ethical issues in services marketing, including privacy, data protection, and intellectual property. Analyzing the impact of cultural, social, and environmental factors on services marketing.

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The postgraduate certificate in MBA Services Marketing is an excellent choice for professionals looking to excel in the UK's job market. This 3D pie chart highlights the most in-demand roles and their respective market shares. Product Management takes the lead with 30% of the demand, followed by Digital Marketing at 25%. Market Research and Customer Relationship Management share equal interest at 20% and 15%, respectively. Finally, Sales Strategy accounts for the remaining 10% of the demand. These statistics reflect the industry's need for experts who can effectively manage products and services, create and implement digital marketing campaigns, conduct thorough market research, maintain strong customer relationships, and develop successful sales strategies. By pursuing this postgraduate certificate, you will be well-prepared to meet these demands and succeed in your career.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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POSTGRADUATE CERTIFICATE IN MBA SERVICES MARKETING

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London School of International Business (LSIB)

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05 May 2025

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