Postgraduate Certificate in MBA Services Marketing
-- ViewingNowThe Postgraduate Certificate in MBA Services Marketing is a career-advancing course that equips learners with essential skills for success in the rapidly evolving services industry. This certificate program focuses on the unique challenges and opportunities of services marketing, providing students with a deep understanding of service quality, customer satisfaction, and relationship management.
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โข Services Marketing Fundamentals: Understanding the unique aspects of services marketing, including intangibility, inseparability, variability, and perishability. Analyzing service quality and customer satisfaction.
โข Strategic Marketing for Services: Developing marketing strategies for services organizations, including segmentation, targeting, and positioning. Understanding the role of branding and reputation management in services marketing.
โข Relationship Marketing: Building and maintaining long-term relationships with customers through effective communication, trust, and loyalty programs. Understanding the role of customer relationship management (CRM) systems in services marketing.
โข Service Design and Delivery: Designing and delivering services that meet customer needs and expectations. Understanding the role of service blueprints, process mapping, and service recovery in services marketing.
โข Customer Experience Management: Managing the overall customer experience, including pre-purchase, purchase, and post-purchase stages. Understanding the role of customer feedback, complaints, and service failures in services marketing.
โข Pricing Strategies for Services: Developing pricing strategies for services, including cost-plus, value-based, and performance-based pricing. Understanding the role of discounts, promotions, and surcharges in services marketing.
โข Digital Marketing for Services: Leveraging digital channels and technologies to reach and engage customers. Understanding the role of social media, mobile, and online reputation management in services marketing.
โข Legal and Ethical Issues in Services Marketing: Understanding the legal and ethical issues in services marketing, including privacy, data protection, and intellectual property. Analyzing the impact of cultural, social, and environmental factors on services marketing.
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