Undergraduate Certificate in CRM in Fashion Retail

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The Undergraduate Certificate in CRM in Fashion Retail is a comprehensive course that provides learners with essential skills for career advancement in the fashion retail industry. This certificate program focuses on Customer Relationship Management (CRM), a critical aspect of modern retail businesses.

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AboutThisCourse

It emphasizes the importance of data-driven decision-making, customer segmentation, and personalized marketing strategies in today's competitive retail landscape. With the increasing demand for CRM professionals in the fashion retail industry, this course offers a timely and relevant curriculum. Learners will gain hands-on experience with CRM software, data analysis tools, and digital marketing strategies. They will also develop critical thinking and problem-solving skills, which are highly valued by employers. Upon completion of this certificate program, learners will be equipped with the necessary skills to advance their careers in fashion retail. They will be able to demonstrate their expertise in CRM, data analysis, and digital marketing, making them highly attractive candidates for potential employers.

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CourseDetails

• Introduction to CRM in Fashion Retail: Understanding the concept, benefits, and best practices of Customer Relationship Management (CRM) specifically in the fashion retail industry.
• Customer Segmentation and Profiling: Techniques for segmenting customers based on demographics, purchase history, and behavior, and creating detailed customer profiles for personalized marketing.
• Data Analytics for CRM: Utilizing data analysis tools and techniques to extract insights from customer data, identify trends, and make data-driven decisions in CRM strategies.
• Customer Lifecycle Management: Managing the customer journey from acquisition to retention, including strategies for customer engagement, loyalty, and win-back.
• CRM Technology and Software: Overview of CRM software and tools, including their features, benefits, and integration with other systems in fashion retail.
• Multi-Channel CRM in Fashion Retail: Implementing CRM strategies across various channels, such as email, social media, mobile, and in-store, to provide a seamless customer experience.
• Personalization and Recommendation Engines: Leveraging AI and machine learning algorithms to provide personalized product recommendations, offers, and content to customers.
• CRM Ethics and Compliance: Understanding the legal and ethical considerations in CRM, including data privacy, security, and consent, and ensuring compliance with relevant regulations.
• CRM Metrics and Evaluation: Measuring the effectiveness of CRM strategies using key performance indicators (KPIs), such as customer lifetime value (CLV), customer acquisition cost (CAC), and customer retention rate (CRR).

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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UNDERGRADUATE CERTIFICATE IN CRM IN FASHION RETAIL
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London School of International Business (LSIB)
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05 May 2025
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