Undergraduate Certificate in CRM in Fashion Retail
-- ViewingNowThe Undergraduate Certificate in CRM in Fashion Retail is a comprehensive course that provides learners with essential skills for career advancement in the fashion retail industry. This certificate program focuses on Customer Relationship Management (CRM), a critical aspect of modern retail businesses.
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GBP £ 140
GBP £ 202
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โข Introduction to CRM in Fashion Retail: Understanding the concept, benefits, and best practices of Customer Relationship Management (CRM) specifically in the fashion retail industry.
โข Customer Segmentation and Profiling: Techniques for segmenting customers based on demographics, purchase history, and behavior, and creating detailed customer profiles for personalized marketing.
โข Data Analytics for CRM: Utilizing data analysis tools and techniques to extract insights from customer data, identify trends, and make data-driven decisions in CRM strategies.
โข Customer Lifecycle Management: Managing the customer journey from acquisition to retention, including strategies for customer engagement, loyalty, and win-back.
โข CRM Technology and Software: Overview of CRM software and tools, including their features, benefits, and integration with other systems in fashion retail.
โข Multi-Channel CRM in Fashion Retail: Implementing CRM strategies across various channels, such as email, social media, mobile, and in-store, to provide a seamless customer experience.
โข Personalization and Recommendation Engines: Leveraging AI and machine learning algorithms to provide personalized product recommendations, offers, and content to customers.
โข CRM Ethics and Compliance: Understanding the legal and ethical considerations in CRM, including data privacy, security, and consent, and ensuring compliance with relevant regulations.
โข CRM Metrics and Evaluation: Measuring the effectiveness of CRM strategies using key performance indicators (KPIs), such as customer lifetime value (CLV), customer acquisition cost (CAC), and customer retention rate (CRR).
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